Updated 12 October 2026

Privacy

Slate has no accounts and no servers. Your steps, the apps you lock and your history stay on your iPhone. The only things that leave it are a short list of app events, and visits to this website, which we use to measure our own ads. Both are described below.

What Slate reads

What Slate stores

Your settings, today's steps and unlocks, your record and your daily history are stored on your device only. Deleting Slate deletes all of it.

Ad measurement (Meta)

We advertise Slate on Facebook and Instagram. To see which ads lead to installs and subscriptions, Slate includes Meta's SDK, which sends Meta these events:

Alongside these, Meta's SDK sends basic device details (model, iOS version, language, time zone), crash reports about Meta's own code, and an app-specific ID that Meta creates. Meta uses this data to measure our ads, and it may combine the data with what it already knows under its own privacy policy.

Slate never asks to track you and does not collect your advertising identifier (IDFA). It never sends your steps, health data, the apps you lock or how you use them.

Slate also contains TikTok's Business SDK for the same purpose. It is switched off and sends nothing. If we turn it on, we will update this page first.

This website (Meta Pixel)

slate.upmoat.com uses the Meta Pixel to measure our ads. When you visit, it tells Meta that the page was viewed and whether you tapped a link to the App Store, along with the name of the ad that brought you here, if any. Meta also receives your IP address, browser and device details, and sets a cookie (_fbp) so it can recognise repeat visits. Meta may combine this with what it already knows under its own privacy policy. You can block it with your browser's tracking or cookie settings, or a content blocker. The site has no forms and collects nothing you type.

Links to the App Store carry a campaign tag so Apple can tell us how many installs came from each ad. Apple reports these to us as totals only, never per person.

What Slate does not do

Purchases

Subscriptions and the lifetime purchase are handled by Apple. Slate never sees your payment details. Manage or cancel in Settings → your name → Subscriptions.

Notifications

Reminders are scheduled on your device. You can turn them off in Slate or in iOS Settings.

Children

Slate is not directed at children under 13, and we do not knowingly collect information from them.

Changes and contact

If this policy changes, the date above will change. Questions about your data: enquiries@upmoat.com.