Upmoat in brief
Upmoat is an independent iPhone app studio based in Dubai Marina, United Arab Emirates, founded in 2026. It designs and builds calm, native apps for everyday habits in Swift and SwiftUI. Its first app is StepIsland, a walking app and step counter for iPhone and Apple Watch where your Apple Health steps grow an illustrated world with a companion character. StepIsland is free on the App Store, with an optional StepIsland Plus subscription that starts with a 7-day free trial. Upmoat apps are private by default: StepIsland reads only your step count, keeps your Health records on your iPhone and never sells data or uses it for ads.
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