One clear job.
We start narrow enough that the app can explain itself in a sentence.
We make native iPhone apps that feel like products, not templates — focused utility underneath, a distinct world on top.
See what we build ↓PRODUCT 01 / STEPS, REIMAGINED
Built for iPhone · Apple Health · Live Activities
A walking companion, not a scoreboard.
StepIsland turns everyday steps into a calm illustrated world with a tiny companion, daily progress and an iPhone Live Activity that keeps the journey close.
THE UPMOAT RULE
Infrastructure should compound. Interfaces should not.
We start narrow enough that the app can explain itself in a sentence.
Use the iPhone features that make the product feel closer, quicker and more useful.
Every product earns its own visual language instead of inheriting a studio template.
BUILD NOTES / ANSWERS
Short technical and product notes about native iOS behavior, walking apps, Live Activities and privacy boundaries.
Read all notes →RELEASE NOTES / OCCASIONAL