Privacy · Updated 2 October 2026
Collect less. Explain it all.
This policy covers upmoat.com, blog.upmoat.com and studio emails. Each app also has its own policy; StepIsland’s is linked below.
01Who we are
Upmoat is an independent app studio, Marina Living, Dubai Marina, Dubai, United Arab Emirates. Contact us at enquiries@upmoat.com.
02Website analytics
This website uses Google Analytics and Microsoft Clarity to understand how people use it, alongside a privacy-filtered first-party log of page visits, navigation and clicks. They are on by default. You can turn them off at any time with the “Opt out of analytics” link in the footer, which remembers your choice in this browser; “Opt back in to analytics” turns them back on. Our event log rejects anything about health, steps, workouts, medical details or precise location, and StepIsland Health data never reaches any of these tools.
03Studio letters
If you join the studio letters we store your email address, when you agreed and where you signed up. We use it only to send occasional product news. Unsubscribe any time with the link in any email or by writing to us.
04Support messages
When you contact us we keep your email and message to help you, for up to 24 months. Please don’t send Health data, passwords or payment details.
05App data
Our apps have their own privacy policies describing exactly what they use. Read the StepIsland privacy policy.
06Service providers
We use Cloudflare to host this website, Supabase for app accounts, Resend to deliver email and Apple for purchases and notifications. They process data only to provide those services to us.
07Retention
Website analytics are deleted after 13 months, support and privacy requests after 24 months, and inactive letter subscriptions after 24 months.
08Your rights
You can ask to access, correct or delete your data, or withdraw marketing consent, by emailing enquiries@upmoat.com. We’ll reply within 30 days.
09Changes
If this policy changes, we’ll update the date at the top of this page.